There are around two billion websites worldwide [1]. Thanks to industrious data protection advocates, most of them require you to consent to cookies. We’d therefore like to offer a straightforward guide to preventing the use of cookies.

  1. Open Chrome on your computer.
  2. Click on the “More” symbol at the top right, then click “Settings”.
  3. Click on “Advanced” at the bottom.
  4. Under “Privacy and security”, click on “Content settings”.
  5. Click on “Cookies”.
  6. Activate or deactivate the option “Allow sites to save and read cookie data”.
  1. Under “Internet options”, click on the “Privacy” tab.
  2. Under “Settings”, click on “Advanced” in the top half of the Privacy tab.
  3. Then deselect “Always allow session cookies”.
  4. Now select “Block” under “Third-party Cookies”.
  5. Then click on “OK” to return to the Privacy tab.
  1. Click on “Settings” in the “Privacy” tab.
  2. Select the desired options under “Block cookies and other website data”.
  1. Open the “Settings” window.
  2. Click on the “Privacy” tab at the top.
  3. Select the desired settings under “Cookies”.

Data Protection Act

The Swiss Data Protection Act underwent a complete revision in 2020, and its new version took effect on September 1, 2023, along with the new Data Protection Ordinance (DPO). The revision itself is complete, but its practical application continues to evolve. The topic of AI is particularly relevant: On May 8, 2025, the FDPIC confirmed that the DPA is technology-neutral and applies directly to all AI applications. In practice, this means, among other things, that users must know whether they are interacting with AI (transparency requirement, Art. 19), and that a data protection impact assessment is mandatory in cases of high risk—such as profiling or facial recognition (Art. 22). The Federal Office of Justice (FOJ) is drafting a consultation document on AI regulation to be completed by the end of 2026. With this, Switzerland will implement the Council of Europe's AI Convention.

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